Billionaire PGA Tour Investor Says Tour-PIF Deal 'Will Get There' Despite Complexity
Billionaire investor Steve Cohen from Strategic Sports Group (SSG) has expressed optimism about reaching a deal between the PGA Tour and Saudi Public Investment Fund (PIF), despite ongoing negotiations lasting over 18 months.
Cohen, who is involved in both SSG's $3bn PGA Tour investment and TGL's New York Golf Club, stated during a New York media event: "It's a lot of moving parts and I think we'll get there." He emphasized that the ultimate goal is reunifying professional golf, which has been fragmented since LIV Golf's emergence.
Man in blazer and baseball cap
Recent developments suggest improving relations between the two parties. In October, PGA Tour commissioner Jay Monahan and PIF governor Yasir Al-Rumayyan were paired together at the Alfred Dunhill Championship, indicating warming ties.
Two men standing together, smiling
A key challenge remains the reintegration of players who signed with LIV Golf back into the PGA Tour, where they are currently suspended. However, industry insiders, including Daniel Van Otterdijk from DP World, share Cohen's optimism, suggesting a new structure for world golf could emerge within six months.
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