Greg Norman's potential replacement as LIV Golf CEO appears to be gathering momentum, with former sports executive Scott O'Neil emerging as the likely successor. Multiple reports, including from ESPN and The Telegraph, indicate this significant leadership change is in the works.

O'Neil, currently CEO of Merlin Entertainments in London, has announced his departure at year's end for "another opportunity." His extensive experience in American sports includes leadership roles with:

• Madison Square Garden
• NBA operations
• Philadelphia 76ers (CEO)
• New Jersey Devils NHL team
• Harris Blitzer Sports & Entertainment

Norman, whose contract runs through August 2025, has acknowledged potential changes to his role while maintaining his commitment to LIV Golf. The Saudi PIF, LIV Golf's financial backers, are reportedly considering this change as they explore future collaboration with the PGA Tour.

Key factors driving this potential change:

• Norman's divisive figure status, particularly in PGA Tour circles
• Need for smoother negotiations with PGA Tour
• O'Neil's extensive experience with American sports organizations
• Alignment with Strategic Sports Group's involvement

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